Thursday, March 30, 2017

The Custom Cat Furniture Revolution!

     Greetings cat lovers! Allow me to introduce myself, and tell you a bit about what I do.  My name is Ken Yuzva, and I am the founder of Hollywood Kitty Company.  For over 14 years, I have been working toward creating what I consider to be "a revolution" in the pet industry.  In 2003, I created a simple, yet profound mission statement: "To design & build the most well-built, unique, and amazing custom cat furniture in the world, and work toward the goal of making these products affordable for almost everyone."
     The last part of this goal is going to be tricky and take a few years to make happen.  So, for now, our products are more costly than most cat furniture out there.  But, more about making our products more affordable later.
     For now, let's get to the things that make Hollywood Kitty Company's hand-made products custom, unique, and well-built.  For starters, we offer the greatest selection of any company in the world, in the category of themed cat furniture products.  All of our products have customizing options on our website, and we offer more carpet colors than any other company.  In addition, if a customer has a special request that is not shown on the order page, they need only ask us for it.  If it is possible to fill the request, we will make every effort to accommodate.
     Now, for the really exciting part.  We offer 100% custom.  And, this is no understatement.  What this means is that if you can imagine it, we will do our best to build it for you.  If you have an idea, sketch, concept, or just a vague notion of wanting something that is unique to you, we can help you to develop the concept or idea into a one-of-a-kind creation that you and your cats will absolutely love, and it will last for years, if not several decades, before needing to be replaced!  The possibilities are almost endless, and we work toward expanding our repertoire of techniques, skills, and equipment to allow for even greater possibilities in the near future.  What's more?  We also build for dogs, and will soon expand to fish, birds, rodents, and reptiles!
     We use only the best materials and craftsmanship to build out products.  We will NEVER use cheap "particle board" (aka "pressed wood") to make platforms, for example.  We use only plywood, and sometimes OSB (oriented strand board), if the budget doesn't allow for the costly plywood.  Our posts are solid pine, rather than hollow cardboard tubes.  And, we use only high-quality plush carpet to cover our products.  To attach carpet, we use a mixture of glue and staples to ensure that our products will last as long as possible.  We don't "cut corners", either.  We go the extra mile to ensure that each and every product we build is a work-of-art that you will want to show off to your guests.  To make our scratch posts, we use thick 3/8" sisal rope. We have developed our own techniques for wrapping and attaching the rope to the wooden posts, making them last for several years without ever coming loose or unraveled.  And, if a part of one of our products needs to be replaced, we can often send you replacement parts that are relatively easy to install.
     Now, regarding making our prices affordable to most pet owners, this will require a lot of time, development, and capital to realize.  I am not a proponent of paying workers minimum wage, as skilled workers deserve far better pay rates.  And, I do not want to outsource to other countries, as "Made in USA" is very important to me.  However, paying employees more money means that the cost of the products must also increase.  So, making the products more affordable will require the use of automation to eliminate much of the labor required to build the products.  This could theoretically allow the products to be built faster, more efficiently, and without flaws.  The goal would be to improve quality, while reducing costs.
     We invite you to see our products for yourself at  We guarantee you will be impressed!

More of this post coming soon!

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